Vetz Petz UK + Big Cat Sanctuary
Updated April 2024
Request access on Google Slide
The Big Cat Sanctuary is the ‘Waitrose’ of Zoos in the UK. They are a registered animal charity whose aim is to contribute to global conservation.
Home to over 40 cats spanning 11 different species, many classed as more than vulnerable to the risk of extinction on the IUCN red list.
The BCS is a true sanctuary – its goal to provide peace and tranquility and the best possible habitat for these endangered and iconic cats in captivity.
Well respected. Public adored. The Big Cat Sanctuary is the gold standard in Big Cat Welfare and renowned globally.
In 2021, Antinol® UK’s Partnerships Manager Chloe White RVN saw the potential for Antinol® in the UK cat market, but understood the need for an independent study to showcase the beneficial effects of EFA’s in cats. Big and Small.
She identified the BCS as the pinnacle of Big Cat Welfare in the UK, and worked with a fellow RVN Matt Rendell to put together an idea for the BCS.
In order for the study to have weight, it needed to be truly independent, so together they approached Liverpool John Moores University and Professor Jon Bielby (School of Biological & Environmental Sciences) to see if they would undertake the study and a few months later, student Matt Norfolk took on the study for his undergraduate degree.
Nutraceutical supplementation increases mobility in aged captive non-domesticated felids
Read the published study on Vet Record
Since the study was made public, there has been an increased interest in Antinol® among the vet community.
We have also received registrations of interest from the following, hoping to trial Antinol within their facilities:
- San Francisco Zoo
- West Midlands Safari Park
- Paradise Wildlife Park, Hertfordshire
NOTE: in order to maintain the integrity of the study and its independence, we do not refer to any collaboration between Antinol and the BCS/Liverpool John Moores study.
We are now official partners with the BCS.
This partnership includes:
-
- Prime Exhibition Space at their 5 Annual Open Days in July (public invitation) including retail space
- Retail POS in gift shop / flyer placed in every gift bag
- Antinol Referral Code (via BCS gift shop, email, social channels and events)
- Discounted Exclusive Activities to use as competition gifts (e.g. Ranger for the Day / Big Cat Experience + Feeding)
- Shared Brand Assets – able to use BCS designation and branding on our materials / digital and print
- BCS Media assets – video and imagery of the Antinol Cats for use across all our digital channels and in ads
- Behind The Scenes Feeding Antinol – video for us to share
- Antinol Keeper Recommendation – keepers disclose Antinol in each hand feed
