{"id":263,"date":"2023-08-08T11:07:24","date_gmt":"2023-08-08T11:07:24","guid":{"rendered":"https:\/\/vplibrary.com\/?post_type=project&#038;p=263"},"modified":"2023-08-08T11:08:28","modified_gmt":"2023-08-08T11:08:28","slug":"usdaa","status":"publish","type":"project","link":"https:\/\/vplibrary.com\/?project=usdaa","title":{"rendered":"USDAA"},"content":{"rendered":"<p><b>Vetz Petz Cynosport Details\u00a0<\/b><\/p>\n<p><b>Event Date: Nov 30th &#8211; Dec 4th<\/b><\/p>\n<p><b>Scottsdale, AZ<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Objective: Successfully sponsor the championship\u00a0 event for the organization. Community engagement and sales of Vetz Petz products.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Date of Event: Nov 30th start date<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Attendees:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tom Knutson, National Partnerships Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bob Seymour, Operations Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gwen Moreno, Southwest Regional Sales Manager<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Marketing Collateral:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brochures<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Congratulations to Winners Gift Bag Inserts<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Swag:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tote bags (325)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$20 gift certificates (330)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Gift Bags for Winners of the events<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Vetz Petz Antinol Booth:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Two Antinol Tents<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Two Tables, Chairs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Swag<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product for Sale (no samples)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shark Fins\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">POS (point-of-sale to sell product at the event)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nov 29th Day Logistics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set-up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give tote bags and gift certificates to USDAA for stuffing<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Event Day Logistics:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set-Up and Gates open at 7 AM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The mornings of the event, coffee served \u201cIn Honor of All Vet Professionals\u201d\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Product Sales Promotion:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vet Appreciation Promotion<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Any consumers who buy Antinol &#8211; if they share their vet name, address and telephone number, they get one free (the equivalent of what they purchase)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If the purchaser is a Vet or a Vet Professional, they get a buy one get one once they share their practice information &#8211; maybe an opportunity to get a meeting on their calendar with the clinics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Selling tips:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Ask them as they purchase the product if they also mind putting a good word in with their vet and sharing their experience with them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">We used an approach of \u201cthese are the ingredients and science behind the product, but we recommend asking your fellow participants about their experience with Antinol and hearing it first hand\u201d. We then had a couple unofficial ambassadors who have shared their testimonial at the event who we would send them to see. Honestly, this worked almost 100% of the time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Just listen and have fun<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Vet Appreciation Happy Hour &#8211; 2-4 on Saturday at Antinol Tents<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vetz Petz to host a happy hour (beer, wine, and pizza) for all Vet professionals for Vet Appreciation Weekend &#8211; Sat evening<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There was an announcement of the event in AZ Vet Magazine\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can have the event announced on the loud speaker<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use this time to get to know the vets in the community, maybe schedule a meeting or a call, have fun.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dock Diving &#8211; Thu &#8211; Sat<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vetz Petz sponsored dock to be set up on Wednesday and run from Thu &#8211; Sat. This is a NADD event, but ANYONE at the USDAA can register and jump for free without participating in the event.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Marketing &amp; PR<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live stream on Antinol.com (1 week needed for set-up)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Social posting for live stream<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Can\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Push offer on live stream (exclusive to those on live stream page)\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">20% off starter kits for new customers in honor of our Vet Professionals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Sign up in order to get code\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Add in the email for the 20% code that if they sign up for a subscription to email Bob after the order and we will manually apply 20% off their first order. <\/span><a href=\"mailto:jasmine@vetzpetz.com\"><span style=\"font-weight: 400;\">Jasmine Yiamkiati<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u201cCelebrate 12 months of our partnership with USDAA\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Target those who are tuning in for the live stream\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Campaigns<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Email to agility sports distribution list to inform of\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Email to subscribers to notify of live stream<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Confirmation if we have social organic posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Reengage with those who tuned into live stream<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Run a couple text ads against AKC keywords for people to tune into Cynosport Agility sport finals &#8211; Watch here and get a chance to get 20% Antinol new starter kits.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Photographer &#8211; Amy Johnson (still need to reach out to her)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/drive.google.com\/drive\/folders\/15NhnqM0oFUFk0c0yAUnWSQA6hrOGiJaq\"><span style=\"font-weight: 400;\">AZ Veterinary Mag<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Two ads in Oct and Nov to announce Vetz Petz\/USDAA Cynosport event, and Vet Happy Hour on Saturday<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">USDAA E-News Publication\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Contacts:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Andrew Hartman, VP USDAA<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Betty Weibel &#8211; BW PR<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Photographer &#8211; Amy Johnson<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NADD<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Steve &amp; Kristin Powell<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Caterers &#8211; Alexis McPeters &#8211; M Culinary Concepts<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O 602.200.5757\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M 480.851.8136<\/span><\/p>\n<p><span style=\"font-weight: 400;\">@mculinaryconcepts | mculinary.com<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-264\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2023\/08\/Arizona-Vets-Full-Page-Advert-8.25x10.75_page-0001.jpg\" alt=\"\" width=\"1238\" height=\"1613\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2023\/08\/Arizona-Vets-Full-Page-Advert-8.25x10.75_page-0001.jpg 1238w, https:\/\/vplibrary.com\/wp-content\/uploads\/2023\/08\/Arizona-Vets-Full-Page-Advert-8.25x10.75_page-0001-230x300.jpg 230w, https:\/\/vplibrary.com\/wp-content\/uploads\/2023\/08\/Arizona-Vets-Full-Page-Advert-8.25x10.75_page-0001-786x1024.jpg 786w, https:\/\/vplibrary.com\/wp-content\/uploads\/2023\/08\/Arizona-Vets-Full-Page-Advert-8.25x10.75_page-0001-768x1001.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2023\/08\/Arizona-Vets-Full-Page-Advert-8.25x10.75_page-0001-1179x1536.jpg 1179w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-265\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2023\/08\/USDAA-Banner-Advert-September-2022-2.jpg\" alt=\"\" width=\"600\" height=\"120\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2023\/08\/USDAA-Banner-Advert-September-2022-2.jpg 600w, https:\/\/vplibrary.com\/wp-content\/uploads\/2023\/08\/USDAA-Banner-Advert-September-2022-2-300x60.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-266\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2023\/08\/USDAA-Banner-Advert-September-2022_v2.jpg\" alt=\"\" width=\"600\" height=\"120\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2023\/08\/USDAA-Banner-Advert-September-2022_v2.jpg 600w, https:\/\/vplibrary.com\/wp-content\/uploads\/2023\/08\/USDAA-Banner-Advert-September-2022_v2-300x60.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"featured_media":264,"template":"","meta":{"footnotes":""},"project_media_type":[5],"project_country":[],"class_list":["post-263","project","type-project","status-publish","has-post-thumbnail","hentry","project_media_type-brochure"],"acf":[],"_links":{"self":[{"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/project\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/types\/project"}],"version-history":[{"count":1,"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/project\/263\/revisions"}],"predecessor-version":[{"id":267,"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/project\/263\/revisions\/267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/media\/264"}],"wp:attachment":[{"href":"https:\/\/vplibrary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=263"}],"wp:term":[{"taxonomy":"project_media_type","embeddable":true,"href":"https:\/\/vplibrary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_media_type&post=263"},{"taxonomy":"project_country","embeddable":true,"href":"https:\/\/vplibrary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_country&post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}