{"id":1069,"date":"2024-05-03T17:26:16","date_gmt":"2024-05-03T10:26:16","guid":{"rendered":"https:\/\/vplibrary.com\/?p=1069"},"modified":"2024-05-08T10:59:31","modified_gmt":"2024-05-08T03:59:31","slug":"uk-cat-launch-q2-2024","status":"publish","type":"post","link":"https:\/\/vplibrary.com\/?p=1069","title":{"rendered":"UK Cat Launch\u00a0(Q2 2024)"},"content":{"rendered":"<p><a href=\"https:\/\/docs.google.com\/presentation\/d\/1ZF7Vv4csjNT11d674W3kISWG6lCE_xqyhr70qeythec\/edit#slide=id.g2cb39674ade_0_5\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1070\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_01-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_01-1024x576.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_01-300x169.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_01-768x432.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_01-1536x865.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_01-2048x1153.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1074\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_08-1024x574.jpg\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_08-1024x574.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_08-300x168.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_08-768x430.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_08-1536x861.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_08-2048x1148.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1075\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_09-1024x574.jpg\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_09-1024x574.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_09-300x168.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_09-768x430.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_09-1536x861.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_09-2048x1148.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1076\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_10-1024x574.jpg\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_10-1024x574.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_10-300x168.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_10-768x430.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_10-1536x861.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_10-2048x1148.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1078\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_14-1024x574.jpg\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_14-1024x574.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_14-300x168.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_14-768x430.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_14-1536x861.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_14-2048x1148.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1079\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_15-1024x574.jpg\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_15-1024x574.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_15-300x168.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_15-768x430.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_15-1536x861.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_15-2048x1148.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1086\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_43-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_43-1024x576.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_43-300x169.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_43-768x432.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_43-1536x864.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_43-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1088\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_45-1024x574.jpg\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_45-1024x574.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_45-300x168.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_45-768x430.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_45-1536x861.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_45-2048x1148.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1091\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_49-1024x574.jpg\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_49-1024x574.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_49-300x168.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_49-768x430.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_49-1536x861.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_49-2048x1148.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1092\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_50-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_50-1024x576.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_50-300x169.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_50-768x432.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_50-1536x864.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_50-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1093\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_51-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_51-1024x576.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_51-300x169.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_51-768x432.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_51-1536x864.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_51-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1094\" src=\"http:\/\/8vz.d06.mytemp.website\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_52-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_52-1024x576.jpg 1024w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_52-300x169.jpg 300w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_52-768x432.jpg 768w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_52-1536x864.jpg 1536w, https:\/\/vplibrary.com\/wp-content\/uploads\/2024\/05\/UK-Cat-Launch-2024_compressed_Page_52-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h1><span style=\"font-weight: 800;\">Q2 2024<\/span><\/h1>\n<h1><span style=\"font-weight: 800;\">UK Cat Launch<\/span><span style=\"font-weight: 800;\">\u00a0<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Updated April 2024<\/span><\/p>\n<blockquote>\n<ul>\n<li><span style=\"font-weight: 400;\">Approach \/ Philosophy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">UK Strategy Summary + Timeline<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Packaging + Introductory Offer<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Website + Owned Channels<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Content Calendar<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Advertising<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Events + Partnerships<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Testimonials + Ambassadors<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<p>Request access on <a href=\"https:\/\/docs.google.com\/presentation\/d\/1ZF7Vv4csjNT11d674W3kISWG6lCE_xqyhr70qeythec\/edit#slide=id.g2cb39674ade_0_5\" target=\"_blank\" rel=\"noopener\">Google Slide<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Q2 2024 UK Cat Launch\u00a0 Updated April 2024 Approach \/ Philosophy UK Strategy Summary + Timeline Packaging + Introductory Offer Website + Owned Channels Content Calendar Advertising Events + Partnerships Testimonials + Ambassadors Request access on Google Slide<\/p>\n","protected":false},"author":4,"featured_media":1070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36,43,44],"class_list":["post-1069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-plan","tag-36","tag-cat","tag-uk"],"acf":[],"_links":{"self":[{"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/posts\/1069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vplibrary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1069"}],"version-history":[{"count":1,"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/posts\/1069\/revisions"}],"predecessor-version":[{"id":1095,"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/posts\/1069\/revisions\/1095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vplibrary.com\/index.php?rest_route=\/wp\/v2\/media\/1070"}],"wp:attachment":[{"href":"https:\/\/vplibrary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vplibrary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vplibrary.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}